Cay Bond Scandinavia

Cay Bond – trend analyst, journalist,
writer and lecturer.

My work consists in analyzing sociocultural movements in society in order to understand the development of design, technology and the conduct on the market. The fashion industry is using changes as a tool, this is why the consumer have a hard time following ”new fashion”. The consequence is that the ”latest thing” becomes more and more timeless. Other movements take over. Form and function ethics and aesthetics are real values followed by environment and sustainablity.

The economic system is forced to change as well as the consumer society. It´s a logical development after overproduction and overconsumption. Highly respected economic brains like Joseph Stiglitz, Globalisation a failure, Hermain Daly Ecologic Economy, Amartaya Sen Ethics in Economy and now Thomas Piketty are announcing the costs for fast growth and urging a change in the capitalistic system. ”Too few owns too much.”

I have a passion for culture, arts and talents as a result of my life long experience, analyzing the present and the history in society in order to be able to imagine the future. My working life has taken me to unexpected adventures. To Paris where I got my education and spent half my time and a thirty year long collaboration with the first ”bureau de tendances”, Promostyl, pioneers in the methods behind forecasting. To Vietnam for a couple of years on a mission for the Swedish government investigating the status of production. I fell in love with the people and the country and the food! And I experienced a beautiful culture. I travelled a lot in Asia for some years only to learn essential things.

As a journalist, my curiosity made me take part in launching the first glossy fashion magazine in Sweden (Clic) Later I was also asked to create the first fashion program for TV4. I had to follow the international catwalk for several years, a never-ending story! My passion became to follow arts and crafts, and to understand how everything is linked, architecture, fashion, art, food, music, film, dance, and theatre to lecture and to write about it. Culture and tradition behind all creations is a necessity for the future of human kind. Production today has a responsibility to act with ethics and morals, to respect human rights and to create a descent market where consumers can act safely. The economic system will have to change.

In writing:

  • Bordel de Mode
  • The Queens Nobel Dresses
  • Theater Costumes
  • Konsten är till för folket
  • Med stil som adelsmärke

Present projects with:

  • Marketplace Borås
  • The Swedish School of Textiles-University of Borås
  • Hotel Ett Hem
  • Magazines, newspapers and broadcasting
  • Shapes of fashion – Nordic artwear/Textilmuseet